Birla group introduces launches kara skincare wipes, a new product to hit the indian market. Although indian consumers are familiar with the products which are imported, it`s the first time that an indian company enters this segment. Skincare wipes are popular in the west but in india the category is a new one. The brand also marks aditya birla group`s foray into the indian fmcg market. Kara skincare wipes is positioned as am essential skincare accessory. The brand is being launched in five variants -refreshing, deep pore, cleansing, toning, and moisturizing & sunscreen wipes. The brand is targeting the young lady professionals who often need to meet lot of people. The product is relevant in the indian market for two reasons. One is the climate which necessitates such a product and second is the growing number of lady professionals.
